January 2021: in one week, a motley crew of retail traders on Reddit's r/wallstreetbets forum seemingly accomplish the impossible - they bring down some of the biggest, richest players on Wall Street. Their weapon is GameStop, a failing retailer whose shares briefly become the most-traded security on the planet and the subject of intense media coverage. The Revolution That Wasn't is the riveting story of how the meme stock squeeze unfolded, and of the real architects (and winners) of the GameStop rally. Drawing on his years as a stock analyst at a major bank, Jakab exposes technological and financial innovations such as Robinhood's habit-forming smartphone app as ploys to get our dollars within the larger story of evolving social and economic pressures. The surprising truth? What appeared to be a watershed moment - a revolution that stripped the ultra-powerful hedge funds of their market influence and placed power back in the hands of everyday investors, only tilted the odds further in the house's favour. In this nuanced analysis, Jakab shines a light on the often-misunderstood profit motives and financial mechanisms to show how this so-called revolution is, on balance, a bonanza for Wall Street. But, Jakab argues that there really is a way for ordinary investors to beat the pros: by refusing to play their game. ISBN: 9780241572559 Author Spencer Jakab